Beretta Since 1526: Part 2

Having started business during the medieval renaissance in 1526 Beretta has been owned by 15 generations of the same family and is currently in the capable hands of Ugo Gussali Beretta and his sons Pietro and Franco. Combining an industrious and inventive approach to their products since day one, their factory in Northern Italy manufactures around 1,500 firearms every day. Thanks to their continuous focus on attention to detail and progressive research methods Beretta have stayed at the top of their game and become a globally recognised name that’s synonymous with high quality craftsmanship and precision engineering.

As suppliers to numerous countries military and police forces around the world Beretta has become a favourite with sportsmen and woman on a global scale too. Beretta won their first olympic gold medal in clay pigeon shooting in Melbourne back in 1956 with further medals gained at the olympic games of Rome (1960), Munich (1972), Montreal (1976), Moscow (1980), Los Angeles (1984), Seoul (1988), Barcelona (1992), Atlanta (1996), Sydney (2000), Athens (2004) and Beijing 2008. In fact Beretta competition shotguns have won more International Competitions than any other brand with the London Olympics of 2012 securing them a trio of gold, silver and bronze medals.

In the early 1990s the world’s oldest gun manufacturer decided to add a complete line of hunting apparel and accessories to its traditional sporting guns production,clay target shooting and outdoor sports items. Mirroring the success of their guns and using the same level of expertise the new range rapidly earned the brand a reputation for high-tech content and understated Italian elegance.

The Sporting Lodge stock a wide range of Beretta clothing and Accessories.

by Neil Summers.