Fjällräven at The Sporting Lodge
Founded in 1960, Fjallraven is a veteran at coping with the outdoors. The brand began like many of its counterparts, with problem-solving at its heart. That simple backpack created by Ake Nordin all those years ago has been joined by a full range of serious outdoor clothing and accessories, and while jackets like the Greenland have become iconic, its that original bag which lends its DNA to the brand in the current era.
When things are ubiquitous, it’s usually for a reason. The Kanken bag enjoys worldwide popularity, perhaps due to having nailed the middle ground between function and style. The Kånken has been gently evolved with the times, and there are now variations which include laptop compartments and other useful additions. The Kånken also comes in a number of subtle styles, from the well known bright colours to a more understated, grown up version which utilises leather and more muted colours. There’s something for everyone. It’s a clear example of form following function and looking great as a by product. Everything about the Kånken is clear, considered and concise. The same can be said for Fjällräven in general, in fact the only thing we can’t quite get our heads around is how to pronounce it correctly, which is fitting for a brand born in Örnsköldsvik.
If you’re looking for a piece of iconic outerwear to keep you comfortable in the depths of British winter, you could do a lot worse than turn your attention to Fjällräven. Having cemented their reputation as an authority on design via their work in the 1960s, the modern day Fjällräven is a progressive brand with that same desire to make things better at its heart.
Whether it’s a monster of a padded down jacket, such as the all-conquering Yupik Parka, something with a distinct military feel like the Singi Trekking Parka, or a utlitarian, sporty jacket like the Skogso, Fjällräven is a brand you can trust to get the job done with minimum fuss. Outdoor enthusiasts of both genders are catered for too, and in the Raven winter jacket there’s an ideal example of Fjällräven’S feminine side. Like their fellow countrymen Ikea and Volvo, the emphasis is on creating something unfussy and eminently usable.