Introducing Patagonia, brand new to The Sporting Lodge. If you’re not clued up on Patagonia, the lads Proper Mags dig into the history.
The name Yvon Chouinard is one that’s synonymous with the great outdoors and has a legendary status in the worlds of climbing, surfing and fly fishing not to mention his ecological and philanthropic work. For those of you unfamiliar with his name then you may be more aware of his outdoor brand Patagonia.
Having moved to California from Maine as a child, Yvon developed a love for climbing after being taught to abseil at a local falconry club. He instantly fell in love with the sport and soon learnt how to ascend cliffs as well as to get down them. Soon he and his friends would be regularly hopping freight trains to the west end of the San Fernando Valley and to the sandstone cliffs of Stoney Point. Before long Yvon had become part of a group of maverick climbers that had moved on to Yosemite and it’s big walls. Which is where in between hiding from the park rangers that Yvon first started to develop his own outdoor equipment. Initially starting with reusable climbing pitons Yvon then expanded into clothing after importing British rugby shirts whose sturdy collars provided perfect protection from rope burn.
Along with some like-minded friends Yvon set up the brand Patagonia as it’s named conjured up “romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors.” It also helped that the name could be pronounced by in any language.
Alongside climbing Yvon’s other two great loves of surfing and fly-fishing are also an important part of the Patagonia product range. They also reflect the strong environmental ethos of the company and their anti-corporate stance. Which may sound like something of a paradox for a global clothing brand though they give millions away to NGOs around the world and encourage people to repair their clothing rather than replace it. Such is their level of commitment to reducing waste that on Black Friday2011 they printed a full-page ad in The New York Times encouraging customers not to buy their products!
It’s pretty difficult not to buy Patagonia products though when they’re incredibly durable whether you’re river deep or mountain high as well as being made from organic/recycled products wherever possible. Not only that but their choice of colours and designs really make them stand out from the crowd and have ensured their popularity with the fashionistas as much as alpinists.
View our complete range of Patagonia Jackets, Trousers, Shirts and Hats.
Neil Summers and Mark Smith.
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Patagonia Stormshadow Parka Black
£799.00 -
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Patagonia Swiftcurrent Expedition Zip Front Waders – Extended Sizes Forge Grey
£700.00 -
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Patagonia Swiftcurrent Expedition Zip Front Waders Forge Grey
£700.00 -
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Patagonia Swiftcurrent Expedition Waders – Extended Sizes Forge Grey
£650.00 -
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Patagonia Swiftcurrent Expedition Waders Forge Grey
£650.00 -
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Patagonia Tres 3-in-1 Parka Northern Green
£630.00 -
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Patagonia Swiftcurrent Waders Smolder Blue
£500.00 -
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Patagonia Womens Pine Bank 3 in 1 Parka Basin Green
£495.00 -
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Patagonia Rio Gallegos Waders Reg Hex Grey
£480.00 -
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Patagonia Foot Tractor Wading Boots Aluminum Bar Built By Danner Forge Grey
£470.00 -
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Patagonia Swiftcurrent Ultralight Waders Hex Grey
£450.00 -
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Patagonia Foot Tractor Wading Boots Felt Forge Grey
£420.00 -
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Patagonia Foot Tractor Wading Boots Sticky Rubber Built By Danner Forge Grey
£420.00 -
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Patagonia Swiftcurrent Wading Pants Hex Grey
£399.00 -
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Patagonia River Salt Wading Boots Built By Danner Feather Grey
£380.00 -
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Patagonia Womens Jackson Glacier Parka Basin Green
£370.00 -
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Patagonia Womens Jackson Glacier Parka Jacket Black
£370.00 -
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Patagonia Guidewater Duffel 80L Salvia Green
£360.00 -
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Patagonia Womens Downdrift Parka Nouveau Green
£360.00 -
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Patagonia Guidewater Duffel 80L Pigeon Blue
£360.00 -
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Patagonia Skeena River Waders Light Bog
£350.00 -
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Patagonia Jackson Glacier Jacket Sequoia Red
£330.00 -
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Patagonia Jackson Glacier Jacket Hot Ember
£330.00 -
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Patagonia Downdrift Jacket Basin Green
£320.00 -
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Patagonia Great Divider 26L Fishing Bag Salvia Green
£310.00 -
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Patagonia Downdrift Jacket Owl Brown
£310.00 -
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Patagonia Middle Fork Packable Waders Regular Hex Grey
£300.00 -
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Patagonia Womens Nano Air Hoody Black
£290.00 -
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Patagonia Guidewater Backpack 29L Salvia Green
£280.00 -
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Patagonia Down Sweater Hoody Basin Green
£280.00 -
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Patagonia Down Sweater Hoody Jacket Belay Blue
£280.00 -
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Patagonia Womens Down Sweater Hoody Lagom Blue
£280.00 -
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Patagonia Guidewater Backpack 29L Pigeon Blue
£280.00 -
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Patagonia Womens Down Sweater Hoody Sound Blue
£280.00 -
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Patagonia Womens Down Sweater Hoody Black
£280.00 -
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Patagonia Down Sweater Hoody Jacket Black
£280.00 -
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Patagonia Rio Azul Waders Reg Light Bog
£280.00 -
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Patagonia Granite Crest Rain Jacket Gather Green
£270.00 -
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Patagonia Womens Boulder Fork Rain Jacket Sienna Clay
£250.00 -
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Patagonia Womens Down Sweater Chilled Blue
£250.00