J. Barbour and Sons Ltd was founded by Scottish native John Barbour in South Shields, England in 1894. Initially aking their name as an importer of oil-cloth, by 1908 Barbour had used their specialist knowledge to manufacture waterproof clothing.
They aimed this at all manner of active types and attracted orders from far and wide. Using a mail order catalogue helped cement Barbour as the go-to guys for reliable outdoor clothing. By 1917, 75% of their orders were made via the mail order catalogue.
Fast forward to the modern era and in 2004, Barbour began to work with Lord James Percy in the design and marketing of its flagship shooting clothing range – the Northumberland range.
Technically advanced and highly acclaimed in 2005, the Northumberland Range won the Shooting Industry Award for best clothing product, and more recently, the Linhope 3-in-1 won the Shooting Industry Award for best clothing product, 2008. More recently he was involved, alongside Vice Chairman Helen Barbour, in designing the new Barbour Sporting collection launched for Autumn Winter 2011.
There are now over 5,000 products across the two seasons, and the collections now cater for Men, Ladies and Children. Broadening out from its countrywear roots, today the heritage and lifestyle clothing brand produces clothing that is designed for a full lifestyle wardrobe. As well as jackets and coats, the Barbour wardrobe includes trousers, shirts, socks, knitwear and a range of accessories.
Nevertheless, in whichever area the company now operates, it remains true to its core values as a family business which espouses the unique values of the British Countryside and brings the qualities of wit, grit and glamour to its beautifully functional clothing.