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Best of the UK – Sporting Lodge X Brady Collaborations

Back in the 1870s, John and Albert Brady from Birmingham founded Brady Brothers. The two made leather goods and kept the business within the family successfully into the 1990s. Brady bags have held a reputation for durability and high quality throughout the years, hence since being integrated into production with Jeffries Saddlery – joining forces with the reputability of the leather industry.

2. Special Edition Maclaren Bag (£155)

Available in Black and Navy, this special edition version of the Brady Maclaren bag boasts not only a casual, stylish exterior, but also features a very attractive comfort factor and level of durability. With an adjustable shoulder strap, you are able to carry the bag across the body or over your shoulder. The canvas body of the bag is fully waterproof, features the traditional Brady harness leather and also displays smart features like solid brass fittings, which are designed to last.

1. Special Edition Gelderburn Bag (£205)

The oversized Brady Gelderburn ‘fishing bag’ is designed for all purposes and is made from fully waterproof canvas with the brass fittings featured alongside the classic bridle-leather trim. The fantastic feature of this bag is the large centre compartment, which is ideal for storing all of your daily or travel essentials inside. This bag features a shoulder strap and waist strap so you are able to decide just how you wish to wear it. The amazing thing about this bag is that it was designed in 1951 yet is still produced to Brady’s expectation of high standards. The Gelderburn bag is available in a versatile Navy colour.

Exclusive Offer

We’re currently offering 20% off all Brady purchases at The Sporting Lodge. To redeem your discount, simply enter the code BESTOFUK at checkout. This offer will only be available for a limited period, so don’t miss out!

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James Purdey and Sons

John Purdey, originally from Scotland, travelled to London in 1690, and his son, James, born in 1739, found work as a Blacksmith on The Minories near the Tower of London. In 1784, James’s son, also christened James, started an apprenticeship with a gunsmith named Thomas Keck Hutchinson. James was passionate about gun making and wanted to learn everything he could. In 1805 James completed his apprenticeship and earned a place at Joseph Manton’s of Oxford Street – the best gun makers in England. In 1808 James joined another gun maker, Forsyth’s, at Piccadilly, and by 1814 James had mastered the art of gun making and set up his own business – thus James Purdey was born.

His business was a success right from the beginning due to his reputation from his previous employers and in 1826, James Purdey had the most famous shop in London, supplying Queen Victoria and Charles Darwin among many others, and ordering guns and supplies for his voyage with the HMS Beagle.

In 1828, James and his wife Mary gave birth to James the younger; who, like his father, began an apprentice at 14 and would continue to take over the family business. In 1868, Purdey was granted a Royal warrant from King Edward VII – ten years later Queen Victoria also granted the warrant, and so has every monarch since. In 1882 Purdey moved to Audley House, Mayfair where to this day it is still the James Purdey home.

The business was handed down the family generations, and after the war prospects for gun makers looked disappointing so the majority shares were sold. When Tom Purdey (grandson to James the younger) retired in 1955, Richard Beaumont took over the company. In 1977, his nephew Nigel started an apprenticeship and is now is one of the only men in the world who knows the full process of making a Purdey gun. He became chairman in 2007.

To this day traditional and high quality goods are still being sold around the world ranging from guns to clothing – and when you buy into Purdey, rest assured in the knowledge that you have 200 years of excellence behind you.

The Sporting Lodge and Purdey

The Sporting Lodge is the UK’s only authorised dealer for James Purdey. We carry a wide range of clothing and accessories in our Lake District showroom, and have picked a few of our favourites (all available to buy online) below.

For a limited time, we’re also offering fantastic savings on a wide range of James Purdey clothing and accessories, plus a 25% discount on full-price James Purdey products using the discount code PURDEY25 at checkout. We hope you enjoy the selection as much as we do!

1. Purdey Calf Leather Boot (was £395 now £315)

Lace up Purdey country boots made from fine calf leather. Leather lining with Dainite® rubber sole. Goodyear welted construction for added water resistance. The laces thread through eyelets and ski hooks. Hand crafted for Purdey in Northampton, England.

2. James Purdey Recoil Vest (was £345 now £175)

James Purdey Loden shooting vest with leather shoulder patches and internal recoil pad adjustable for left or right handed shots. Buttoned back straps for best fit. Internal and external bellowed pockets. Horn button closure.

3. James Purdey Chequer Leather Cartridge Magazine (£795)

Made by hand in England using the finest full grain bridle leather tanned in the West Country, with solid brass buckles and fittings, this James Purdey cartridge magazine will last a lifetime. The decorative chequered pattern echoes the chequering on Purdey gun stocks.

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Beretta – Italian Flair and Style

Maestro Bartolomeo Beretta, a renaissance craftsman started the Beretta Company in 1526 in Lombardy, Italy. It has since been passed down through 15 generations of the Beretta family. Still, nearly 500 years later, the Italian flair and style continues.

Beretta have first-hand experience in the world of outdoor sports and their clothing reflects this – being practical for the country man’s every needs whilst simultaneously fashionable, stylish and beautifully made. Beretta are constantly improving and moving forward but manage to keep the right balance of tradition.

What’s New This Year?

Take a look at Beretta’s invitation-only Autumn / Winter 2014 range fashion show from Verona Italy on Youtube for a preview of the newest range.

Our Favourites

Beretta B1One Travel Trolley Bag (£240)

This stunning Beretta travel trolley bag features a soft, padded trolley handle and easy-roll wheels. The wide-opening, easy-packing bag also has a handle on the rigid bottom to help lift it to the overhead storage (designed to fit standard airlines). The travel case is loaded with pockets, including mesh inner pockets for organisation, a clothing pocket with hanger and external front pocket that accommodates your newspaper, travel documents, laptop and check-in liquids. Accented with leather detailing and brass buckles, and featuring subtly embossed Beretta logo detail to front, plus leather luggage tag. Attractive padded interior in check pattern.

Beretta Country 5-Pocket Pants (£74)

Classic Beretta 5-pocket trousers in hardwearing moleskin Duca Visconti di Modrone. Featuring complementary metal buttons and rivets embossed with Beretta 3-Trident logo and zip fly. Relaxed fit and very soft feel for comfort.

Beretta Gamekeeper Large 150 Cartridge Bag (£36.50)

The Gamekeeper collection is a complete line of cases that are extremely lightweight, sturdy and waterproof, and the Beretta Gamekeeper Large Cartridge Bag is no exception. It features an exclusive Beretta memory padding to fully protect against impact, plus shoulder strap, easy opening, external pocket, zippered inner pocket, and buckle closure. In 300x500d water-resistant fabric, with high-density padding. Mesh 3D padding, easy-grip. Measures 12″ x 5.5″ x 8.7″ and holds 150 cartridges.

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Failsworth – A History

Here’s a little insight into one of our newest brands, Failsworth.

A Brief History

Failsworth was originally established in 1875 under the name ‘Maypole Hat Works’. In 1881 the company relocated to Claremont street, Failsworth, Manchester where they became ‘The New Failsworth Hat Manufacturing Company’. They stayed in the same factory (the largest hat factory in Europe) for over 100 years, becoming ‘Failsworth Hats Limited’ in 1940, and moving to new premises in 1998.

During the war, Failsworth supplied the RAF with hand crafted helmets and made ‘special equipment’ for commando frogmen. In the 1950s, the Failsworth name became well known within retail and they began to supply shops like Selfridges and Harrods.

From the beginning, selling about 15,000 hats a year to the present, making over 2 million, Failsworth has been well developed – and with their keen sense of keeping up to date with the latest trends and fashion, Failsworth will no doubt be running for many years to come.

Ethics and sourcing

Failsworth only use products that have been ethically sourced and will only work with companies who share the same beliefs. They regularly visit different parts of the world where they source only the best materials and learn different manufacturing techniques from people in different countries. They continually review procedures and strengthen their ethical policies.

We are pleased to be stocking Failsworth hats, offering British styling and quality at extremely competitive prices, and have picked three of our favourites below.

Failsworth ‘Adventurer’ Wide Brim Hat (£29)

This traditional English Failsworth wide-brim hat is available in two earthy shades of light felt. Features complementary adjustable strap belt with contrasting yellow stitching.

Fully crushable, ensuring it’s perfect for travel – simply unpack, shake and it’s ready to wear!

Failsworth English Waterproof Country Cap (£26)

A traditional Failsworth tweed country cap, with Porelle liner and water-resistant fabric. Offers warmth, durability and style.

Failsworth English ‘Malaga’ Hat (£15)

Classic summer Failsworth fedora in natural straw, with interior sweatband. Features canvas ribbon trim with leather detail and brass adjuster.

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Straight From Our Rep – Ross, Fjallraven

Here at The Sporting Lodge, we like to keep up to date with the latest news from our brand representatives, and today we had a visit from our Fjallraven rep, Ross. We’ve worked with Ross for many years, and took the opportunity to ask him some questions and get some tips on choosing your Fjallraven products. Ross has worked in the outdoor retail business for 18 years, and for Fjallraven since 2010.

Q. How do you select the best fit?

A. The best way is to choose from the different ranges we have, if you’re after an active slim fit you’re best going for the Keb or Abisko range. If you want a more forgiving size with better range of movement go for the Ovik, Sarek or Kiruna range and if you want the traditional ‘boxy’ fit stick with the original Greenland range.

Then there’s the trousers where you have pro fits, which are a mid and regular waist, and the non pro fit which are the traditional high waist, very comfortable and a little baggy.

At the end of the day it’s all about what you feel comfortable in!

Q. If my trousers come in raw length, what’s the best way to alter them?

A. People do it different ways, if you’re a dab hand at sewing, this is the main way, cutting off the length with scissors, or if not I suggest using something like wonder web, which you can stick on, it works just the same.

Ross’ Top Tip If you’re using Wonder Web (hemming tape), or similar, don’t cut off the excess material, fold it up and it can act as an extra layer of protection. Like a gaiter! Also, if you do manage to rip or singe your G-1000 material (very difficult, especially with the HeavyDuty), you have emergency material available to cut off the bottom and use as a patch!

Q. Can you tell us about the different materials used?

A. All our fabric is G-1000 which is a cotton blend. It’s so durable due to the way it’s woven, which makes it UV proof up to 40F, mosquito proof and water and wind resistant. This can be improved by using the Greenland Wax, which I’ll tell you more about soon.

We source only the best materials and track them straight from the beginning, some of our range is organic cotton and in the future we will be doing the whole range with it.

Q. Why isn’t the whole range in organic cotton?

A. Because it is so difficult to get hold of the best quality, we’re working really hard on this!

Back to the materials, we have the G-1000 Lite range which is a lot lighter than the original, best used for spring and summer trekking. As it’s lighter, it’s slightly less durable so we’ve added rip stop into the material. This is a true rip stop that is stitched into the material (basically if you rip your clothing the rip stop will only let it rip in vertically or horizontally so it’s really easy to fix!).

Then we have our G-1000 Silent range, as the name suggests this material is best for hunting. It’s made from the original G-1000 but has been brushed to to make the material extremely soft and of course silent.

Next we have our HeavyDuty range. This is by far the strongest material we produce, it’s like having a triple layer of the original! Lots of our bags, including the Kanken No. 2No. 21 range and the Duffel No. 4 are made from Heavy Duty G-1000 because it’s so durable. It is stiffer than the original, but if it’s clothing like our Greenland Jeans they will soften in time and look better and better!

And lastly in the G-1000 range we have the Eco which is our ecological alternative to the original, just as durable but made from recycled polyester and organic cotton- this will be the future!

All the Kankens are made from a material called Vinylon-F – this is robust lightweight synthetic material with natural properties, ensuring that when it gets wet the fibres swell and absorb the moisture, making it denser, hence more water resistant.

Q. How do you know the G-1000 material is so durable?

A. Every material that is sold must go through the Martindale rub test. It’s a test where the material is put on a round and rubbed against a sand paper like material. 6,000 rounds is the lowest the material needs to pass without any thread breaks. Our G-1000 passes at over 15,000 rounds, and our Heavy Duty G-1000 went twice at 25,000 rounds and still there were no thread breaks- quality!

Q. Can you tell me about the Greenland Wax?

A. Greenland Wax is made from Beeswax and paraffin, we’ve been getting it from the same company since Fjallraven started. The idea of the wax is to improve performance of your item by enhancing its water and wind resistance and also it prolongs the life of your garment by deterring. All our garments come pre-waxed.

Q. How do you apply it, and how long will it last?

A. You apply the wax by putting it on the material and ironing over it (on a cotton setting) to press it into the material. Duration depends on what activity you’re participating in and how long you are in the elements, but usually one layer will come out in one wash, two layers in two, etc.

Ross’ Top Tips:

  • Apply the wax in thin layers for best performance, about 2 layers for summer and about 4/5 layers in winter.
  • Press harder on the stitches using the edge of the wax to really get it into the material.
  • In summer, only wax certain areas – like the knees, shoulders and hoods for protection. This will keep maximum breathability in the other areas when it’s warm.

Q. What’s in store for 2015?

A. We’ve got a lot happening at Fjallraven HQ! We’ve recently employed our new designer, Henry, who really wants to get back to our classic style, that means more leather, fur, down and wool.

We have new colours of Kankens including Campfire Yellow, Orange and Lake Blue, and new ranges of number bags like the Ovik, Vintage and Totepacks. New travel accessories, leather wallets and card holders. We can’t wait, can you?

Q. Why did you want to work for Fjallraven?

A. I am really passionate about outdoor retail and had never seen products like Fjallraven’s. I really wanted to be involved in developing such a unique brand.

Q. Lastly, what’s your favourite item?

A. Without a doubt it has to be the Keb Trousers! They fit me like a dream and are genuinely the best trekking pants I have ever known!

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Sporting Lodge Website and Showroom Launch

What a busy year we’ve had!

At The Sporting Lodge, we’re excited to announce our new website launch, which offers an improved user experience and many new features. We hope you enjoy browsing our improved product catalogue, and welcome your feedback.

What’s New?

My Account – you can now register a personal account, which allows you to:

  • Receive personal offers and discounts (include 10% off your first order as a registered user). We’ll keep you up to date with all our latest offers and events, and you can unsubscribe at any time!
  • Create your own Wish List to keep track of your favourite products.
  • Compare similar items on-screen, to get a quick side-by-side overview of key product features.
  • Track your order history and status with our detailed overview of your past orders and returns.

Product Reviews

At The Sporting Lodge we feel the best way to find out about a product is to ask someone, and who better to ask than our customers, who’ve experienced our products firsthand.

Feel free to review a product any time – we’d love to hear your opinions on everything from jackets to shotgun cleaning accessories. Customer feedback ensures we can continue to stock the products our customers want to see, as well as expanding our offerings from popular brands.

Visit Our Lake District Showroom

Along with a new website, our Lake District showroom is now open to visitors.

Our showroom is based in Cumbria overlooking the beautiful idyllic Lake District, where there are many things to see and do. We will be opening (10am-3pm Mon-Fri) to the general public but if you’d prefer to visit and browse on your own we are more than happy to arrange private showing appointments. We look forward to seeing you!