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In 1950, a 14 year old Åke Nordin decided that the backpack market was in need of something much more comfortable. 10 years later, the Fjallraven backpack was born. The brand has released many lines of Fjallraven bags over the years, loved by men, women and children alike. The brand has now expanded to include many Fjallraven clothing lines. Fjallraven jackets and trousers are particularly popular in the outdoor clothing market due to their hard-wearing fabrics and technical features. Fjallraven shirts and Fjallraven t-shirts offer stylish and functional layers and accessories such as Fjallraven hats, belts and wallets are designed to meet the need of the outdoor explorer.