by Neil Summers.
Patagonia’s Nano-Air technology is a classic example of their ethos, to improve, innovate and refine everything that they do. Thanks are also due to a design team who live the outdoor life as well as create products for it. Who’s passion and high standards of quality have resulted in a unique form of fabrication that is breathable but still maintains warmth through a unique mix of full-range insulation with nylon fabric.
Whether experiencing varying temperatures on the commute to work or on the side of a mountain, we all know that swapping or removing layers on the move can often result in large amounts of sweat and general discomfort. But working up a sweat in a garment made using Nano-Air technology allows a certain amount of air to pass through the clothing and evaporate to avoid the body getting overheated.
The magic has happened thanks to Patagonia managing to somehow incorporate incredibly warm synthetic ‘fill’ alongside a fabric weave that doesn’t make the insulation clump together and lose durability whilst letting out air. Though exactly how they do it is still a trade secret, this advancement in making a breathable but incredibly warm synthetic fabrication has been a real game-changer in the world of mountain climbing and outdoor sports in general. It’s also stopped a lot of people from getting all hot and sweaty on crowded trains back home from work too!
Shop Patagonia, brand new range, at The Sporting Lodge.
Introducing Patagonia, brand new to The Sporting Lodge. If you’re not clued up on Patagonia, the lads Proper Mags dig into the history.
The name Yvon Chouinard is one that’s synonymous with the great outdoors and has a legendary status in the worlds of climbing, surfing and fly fishing not to mention his ecological and philanthropic work. For those of you unfamiliar with his name then you may be more aware of his outdoor brand Patagonia.
Having moved to California from Maine as a child, Yvon developed a love for climbing after being taught to abseil at a local falconry club. He instantly fell in love with the sport and soon learnt how to ascend cliffs as well as to get down them. Soon he and his friends would be regularly hopping freight trains to the west end of the San Fernando Valley and to the sandstone cliffs of Stoney Point. Before long Yvon had become part of a group of maverick climbers that had moved on to Yosemite and it’s big walls. Which is where in between hiding from the park rangers that Yvon first started to develop his own outdoor equipment. Initially starting with reusable climbing pitons Yvon then expanded into clothing after importing British rugby shirts whose sturdy collars provided perfect protection from rope burn.
Along with some like-minded friends Yvon set up the brand Patagonia as it’s named conjured up “romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors.” It also helped that the name could be pronounced by in any language.
Alongside climbing Yvon’s other two great loves of surfing and fly-fishing are also an important part of the Patagonia product range. They also reflect the strong environmental ethos of the company and their anti-corporate stance. Which may sound like something of a paradox for a global clothing brand though they give millions away to NGOs around the world and encourage people to repair their clothing rather than replace it. Such is their level of commitment to reducing waste that on Black Friday2011 they printed a full-page ad in The New York Times encouraging customers not to buy their products!
It’s pretty difficult not to buy Patagonia products though when they’re incredibly durable whether you’re river deep or mountain high as well as being made from organic/recycled products wherever possible. Not only that but their choice of colours and designs really make them stand out from the crowd and have ensured their popularity with the fashionistas as much as alpinists.
View the range now at The Sporting Lodge.
Neil Summers and Mark Smith.