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Fjällräven: Born and raised in the great outdoors

When it comes to truly authentic outdoor brands there can be few brands credentials as impressive as the Swedish label Fjällräven. Their origins can be traced back to 1950 when founder Åke Nordin was a 14 year old boy-scout and took issue with the uncomfortable backpacks of the time. Being a practical type he decided to do something about this problem and in a lodge adjoining the family’s holiday home he made a wooden frame and fastened a cotton bag to it that he’d sewn together using leather straps. The new design worked a treat as it distributed the load across his back and increased the ventilation between back and the backpack. Allowing for a more comfortable fit, enabling heavier loads to be carried and heralding the start of something special.

After leaving the scouts Åke went on to do his military service  at the newly founded and extremely demanding FJS Parachute Ranger School in Karlsborg. It was during his time there that he discovered that even the equipment used by the most elite unit in the country was not fit for purpose. Recognising that there was clearly a market for functional and hard-wearing outdoor equipment, Åke set up his own company in 1960.

The first registered Fjällräven office was the family’s one-room flat just outside Örnsköldsvik. Whilst the workshop was situated down in the cellar and is where the first backpacks with aluminium frames were created. They were gradually followed by the condensation-free, lightweight tents, functional outdoor clothing and revolutionary sleeping bags that would come to be loved by a growing corps of outdoor enthusiasts the world over.

Though now a global company with many employees Fjällräven continue to be a brand with a love of the great outdoors still very much at it’s heart. Which is why they remain completely committed to continually developing their high quality products whilst also promoting the outdoor life and acting responsibly towards wildlife and nature.

View Fjallraven’s fantastic outdoor range at The Sporting Lodge.

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Father’s Day Feature – Fjallraven No. 21 Backpack

One week to go and typically, Father’s Day has either been forgotten about or clouded by (excuse the pun) the current top notch British weather we’ve been lucky enough to enjoy!

Never fear, the team at The Sporting Lodge have handpicked a product we’re sure any father would be excited to get his hands on, and are very excited to tell you about! We present to you, the Fjallraven Number 21 Backpack. This delightful yet durable rucksack has been recommended by the likes of the undeniable Teen Vogue.

So, why this backpack? It’s just a bag, right? Wrong. This creation is made from Fjallraven’s signature G-1000 fabric, boasting both reliance and durability. It is also available in four exclusive colours (Black, Green, Navy and Ochre) and three different sizes, too! (SmallMedium and Large). If this doesn’t prove dedication to style, we don’t know what does. Combined with leather detailing within the adjustable, padded straps, fastenings and thick piping, there’s not a lot that this bag can’t withstand. There’s even a seating pad within the bag, ready to pull out and use wherever you fancy. Want more?

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