Private White V.C. takes its name from the decorated WW1 hero Private Jack White. Drawing inspiration from the all-action life of its namesake, PWVC produces classic, timeless clothing with military and functional characteristics.
Taking the best items of clothing from the 20th century, Private White V.C. expertly evolves its designs to create something new for the modern man.
Still based in the hard-working industrial heart of Manchester, Private White V.C. keep production close, with all garments constructed in their factory, using locally sourced fabrics wherever possible.
On design duties is Nick Ashley, who utilises a lifetime of experience garnered from spells with Kenzo, Tods and Dunhill, not to mention the creativity in his family’s DNA. His mother is the celebrated interior designer Laura Ashley.
If you appreciate great design, a keen eye for quality and a Boy’s Own background, Private White V.C. ticks all boxes.
SS17 has just landed at The Sporting Lodge, we hope you like the new range as much as we do!