For those who enjoy the unique sense of happiness and freedom that outdoor living provides then Poler is the brand that you’ve been looking for. As rather than setting itself out as a technical brand focussed on surviving sub-zero climates and extreme weather, Poler has a more laid back and pragmatic approach to its product design.
Created in Portland by Benji Wagner with two of his friends, Poler sprang to life in response to the sheer lack of outdoor brands that Benji and mates wanted to wear. Whilst the outdoor gear that already existed may have been perfectly good suited for camping, hiking and travelling in, it just weren’t up to scratch aesthetically.
Using Benji’s home as a base the brand made their debut in 2011 with a range of poler t-shirts, bags and tents with the aim of bringing surf, skate and snowboard culture into the world of outdoor adventure. Six years later and Poler is now something of a cult brand amongst a different type of adventurer who can be spotted everywhere from the middle of Mediterranean music festivals to hanging out on the Ho Chi Min trail.