Private White VC
World War I hero Private Jack White VC awarded Britain’s highest military honour went on to found a clothing factory in Manchester now run by his great-grandchildren. The Private White VC luxury brand all made in Manchester, England, focuses on classic wartime pieces, updated with added functionality and detail.
All garments are designed and developed using only the finest regionally sourced fabrics, trims and materials. The collection is designed by Nick Ashley who has worked for Kenzo, Tod's of Italy and Dunhill Menswear. We've handpicked a selected range, and hope you enjoy them as much as we do.